DIGITAL+ SUMMIT

OCTOBER

18_th

2023 | SHANGHAI

The first installment of an annual digital summit for China-focused marketing, retail, and technology leaders, dedicated to fostering consumer centricity, implementing emerging technologies, and
envisioning the future of retail.

WHO IS the DIGITAL+ SUMMIT FOR?

The DIGITAL+ SUMMIT 2023 is tailored for China-focused digital leaders, which primarily focuses on B2C spaces, with sessions directed at B2B cases too. Don’t miss it if these applies to you:

1

BRAND MARKETING AND
COMMERCIAL TEAMS

Explore topics relevant to marketing, retail, e-commerce, CRM performance, consumer insights, and digital strategy.

2

TECH GIANTS AND SOCIAL
MEDIA PLATFORM TEAMS

Connect with brands, fellow
experts, and participate in
collaborative learning
experiences.

3

CONSULTANCY AND
AGENCY LEADERS

Gain valuable insights and
networking opportunities to
enhance your consultancy or
agency services.

WHY JOIN US?

YOU ARE LOOKING TO:

UNDERSTAND EVOLVING CHINESE CONSUMERS

Striving to grasp the evolving demands and behaviors of Chinese customers in the past three years.

LEARN FROM TOP CASES & INDUSTRY BEST PRACTICES

Exploring up-to-date case studies and industry-leading approaches to establish a customer-centric, personalized journey in China.

EXPLORE HOW TO SELL MORE IN CHINA IN 2023/24

Searching for effective strategies to enhance ecommerce sales in China throughout 2023.

TWEAK YOUR CHINA MARKETING MACHINE FOR BETTER RESULTS

Seeking insights on implementing impactful digital marketing strategies specifically tailored for the Chinese market in 2023/24.

BUILD A MORE EFFECTIVE CRM

Looking for expert guidance on establishing a successful CRM system in China in 2023.

STAY ON TOP OF RELEVANT TECH TRENDS IMPACTING YOUR WORK

Curious about the practical implementations of AI, XR, and OMO in real-world scenarios within the Chinese context in 2023.

THE MAIN THEMES OF THE EVENT

The DIGITAL+ SUMMIT 2023 is centered around the below 3 major themes.

1

DEVELOPING CUSTOMER CENTRICITY

Tracking the Evolution of Chinese Consumers and Crafting Seamless Journeys from Discovery to Repeat Purchase.

2

IMPLEMENTING EMERGING TECHNOLOGIES

Unleashing AI, XR, and OMO for Enhanced Customer Value in Marketing and Retail.

3

FORESIGHTING THE FUTURE OF RETAIL

Shaping the Retail Horizon. Navigating the Future of Social Commerce and Preparing for What’s Next.

The format of DIGITAL+ SUMMIT 2023 offers a diverse range of elements, including keynote speeches, panel discussions,
technology showcases, networking opportunities, and book signings by esteemed speakers and intellectuals.

OUR LEARN - PLAY - APPLY FORMAT

Our format is Learn, Play and Apply. We learn better when we are engaged. We keep our keynotes short and dynamic, with plenty of opportunities for breaks, games, and showcases. Our goal is to ensure that you leave the summit feeling energized and empowered to make real changes.

Digital+

Summit

2023

WILL GET YOU TO FEEL,
THINK AND ACT DIFFERENTLY.

FEEL THE INSPIRATION

Immerse yourself in a dynamic digital community and dive into inspiration, creativity, excitement and motivation.

THINK WITH VISION

Empower yourself with thought-provoking discussions, cutting-edge insights and foster strategic visions of digital China.

DO WITH INNOVATION

Equip yourself with practical tips, bold innovations and forward-thinking solutions to create transformative outcomes right away.

KEY NUMBERS

18 OCTOBER 2023

IN SHANGHAI

8 HOURS

JOIN US FOR A DAY OF INTENSIVE LEARNING, ACTIONABLE TIPS, FUN EXPERIENCES, AND NETWORKING.

3 THEMES

DEVELOPING CUSTOMER CENTRICITY, IMPLEMENTING EMERGING TECHNOLOGIES, FORESIGHTING THE FUTURE OF RETAIL

20+ SPEAKERS

FEATURING THOUGHT-PROVOKING, CUTTING-EDGE INSIGHTS AND STRATEGIC VISIONS OF DIGITAL CHINA

300+ INDUSTRY PROFESSIONALS

FROM TECH COMPANIES, PROMINENT BRANDS, KOLS, AGENCIES AND MORE

5,000,000+ DIGITAL REACH

FROM DIVERSE MEDIA AND PLATFORMS THAT DRIVE AWARENESS, ENGAGEMENT AND GROWTH

REGISTER WITH US NOW

SECURE YOUR SPOT FOR JUST

¥888

SPEAKERS

We are bringing you an exceptional lineup of speakers for the event, including experts, agency owners, tech giants, KOLs, and more. Stay tuned for updates as we confirm our esteemed speaker list.

ZAK DYCHTWALD

AUTHOR AND FOUNDER OF YOUNG CHINA GROUP, HARVARD BUSINESS REVIEW CONTRIBUTOR

GEORGE HU

DIRECTOR, COUNSELING & PSYCHOLOGICAL SERVICES (CAPS)

MIA ZHANG

HEAD OF CHINA INBOUND PRODUCT, OPERATION, AND MARKETING AT OCEAN ENGINE

MICHAEL ZHANG

CEO OF PEET’S COFFEE

PABLO MAURON

PARTNER & MANAGING DIRECTOR CHINA, DIGITAL LUXURY GROUP

AURELIEN RIGART

VP & CO-FOUNDER OF IT CONSULTIS (ITC)

SAMI WONG

CO-FOUNDER AND MANAGING PARTNER OF 3 DRIPS

SANDY CHOW

CBO, STRATEGIC DEVELOPMENT AT BUY QUICKLY

SHIYIN WANG

CHAIRMAN AND CO-FOUNDER OF CHOSEN NOTES

WENNY HUANG

TEAM LEAD, BUSINESS DEVELOPMENT, STRATEGIC PARTNERSHIP OF UNIFi3D

XIAOBO GUO

SENIOR VICE PRESIDENT OF ZHONG YAN TECHNOLOGY

AARON CHANG

CO-FOUNDER OF JINGDIGITAL

DANIEL BATEMAN

KOL, FOUNDER OF BRIT BRIDGE

SUSIE HU

VLOGGER, FOUNDER OF SQUARE, TUNEE GOODS

LUCAS CHEUNG

HEAD OF BRANDTECH GUSTO COLLECTIVE

JENNY CHAN

CHINA EDITOR WARC ASIA PACIFIC

NISHTHA MEHTA

CHANGE FACILITATOR, CORPORATE INNOVATION OF COLLABCENTRAL

HARRIET SHEFFER

STRATEGY AND MARKETING DIRECTOR FROM APAC OF OUTFORM

JENNY CHEN

CO-FOUNDER OF WALKTHECHAT

THOMAS MEYER

CO-FOUNDER AT

MOBILE NOW GROUP

AMY LYONS

CONTENT CREATOR AND KOL

DE KAI

AI PROFESSOR AT HKUST & DISTINGUISHED RESEARCH SCHOLAR AT BERKELEY ICSI

ARNOLD MA

FOUNDER OF DAO INSIGHTS

ALVIN WANG GRAYLIN

CHINA PRESIDENT & GLOBAL VP OF CORP. DEV. AT HTC

AGENDA

The below program is for reference only. While the broader sense will be intact, detailed topics and themes might change.

THEME I. CUSTOMER CENTRICITY

TIME	TYPE	TOPICS	BY WHO
9:10 - 9:50	PANEL	THE EVOLVING PSYCHOLOGY OF THE CHINESE CONSUMER	ZAK DYCHTWALD, SAMI WONG, GEORGE HU
9:50 - 10:20	KEYNOTE	MASTERING E-COMMERCE IN 2023/24: STRATEGIES FOR SELLING BETTER ONLINE IN CHINA	SANDY CHOW
10:20 - 10:50	KEYNOTE	HOW CHINESE SUBCULTURES ARE SHAPING THE FUTURE OF CONSUMER TRENDS IN 2024	ARNOLD MA
10:50 - 11:20	KEYNOTE	ADAPTING TO CHANGE & MAXIMIZING MARKETING IMPACT IN 2023	MICHAEL ZHANG
11:20 - 12:00	KEYNOTE	FIVE TIPS TO ACHIEVING CRM EXCELLENCE IN 2023	AARON CHANG, PABLO MAURON
12:00 - 13:00	BREAK	LUNCH AND NETWORKING

THEME II. TECHNOLOGY IN ACTION

TIME	TYPE	TOPICS	BY WHO
13:00 - 13:40	SHOWCASE	TECH SHOWCASE AND INTERACTION	NISHTHA MEHTA
13:40 - 14:10	KEYNOTE	HOW CAN COMMERCIAL TEAMS BENEFIT FROM AI'S REVOLUTIONARY IMPACT	DE KAI
14:10 - 14:40	KEYNOTE	WHAT TO EXPECT AS XR DRIVES IMMERSIVE TRANSFORMATION ACROSS INDUSTRIES	ALVIN WANG GRAYLIN
14:40 - 15:10	KEYNOTE	BUILDING OMO EXCELLENCE TO BRIDGE THE DIGITAL AND PHYSICAL WORLDS	GUO XIAOBO
15:10 - 15:50	PANEL	CASES AND TIPS TO IMPLEMENT TECHNOLOGY FOR RETAIL AND MARKETING SUCCESS IN 2024	THOMAS MEYER, JENNY CHEN, AURELIEN RIGART, WENNY HUANG, LUCAS CHEUNG
15:50 - 16:20		BREAK

THEME III. FUTURE OF RETAIL

TIME	TYPE	TOPICS	BY WHO
16:20 - 16:50	KEYNOTE	KOLS AND THE CHANGING FACE OF CONSUMPTION IN CHINA 2023	SHIYIN WANG
16:50 - 17:20	KEYNOTE	HOW TO PREPARE FOR THE FUTURE OF SOCIAL COMMERCE IN CHINA	MIA ZHANG
17:20 - 18:00	PANEL	HOW AGENCIES AND KOLS DRIVE SUCCESS IN 2023	JENNY CHAN, HARRIET SHEFFER, DANIEL BATEMAN, AMY LYONS, SUSIE HU
18:00 - 18:30		CLOSING REMARKS

EXPERIENCE THE HEARTBEAT OF DIGITAL CHINA

Standard price

888 _RMB

11 Sept – 18 Oct
not limited

Group tickets

3ppl @618

5ppl @588

10ppl @518

THIS EVENT IS BROUGHT TO YOU BY

ChoZan超赞: China digital consultancy to learn for China and learn from China. We not only help brands in China stay on top of changes, translate insights into actions, and upskill their teams, but we also help multinationals and global tech companies learn from and make sense of China’s digital transformation journey and use these experiences to shorten their own learning curve at home.

Alarice: Tailored digital marketing strategies for the China market. We conduct research, manage brand social media communities, create content, execute campaigns, and collaborate with influencers. Your dedicated digital marketing team for China.

merchandising PARTNERS:

MEDIA PARTNERS:

ABOUT THE EVENT ORGANIZER

ASHLEY DUDARENOK

DIGITAL+ SUMMIT 2023, organized by Ashley Dudarenok and her teams at Alarice & ChoZan, brings together unmatched expertise in China’s competitive digital business market.

With Alarice’s track record of working with top brands and expertise in tailored digital marketing strategies, combined with ChoZan’s experience and specialization in China digital consultancy, this summit is backed by the qualifications and know-how to curate a remarkable event.

Ashley Dudarenok, a renowned serial entrepreneur, top retail influencer, and leading expert on China’s digital business landscape, ensures the summit’s success through her deep understanding of digital transformation, consumers, and extensive experience collaborating with prominent brands. The summit provides industry professionals with invaluable insights for navigating the dynamic Chinese market.

● Naturalized Chinese Entrepreneur with 16 Years of Experience
● B2B Community of over 100,000 China watchers
● Alibaba, JD and PDD Global Influencer
● LinkedIn Top Voice, Asia Top 25 Innovator, Top 100 Retail Influencers
● X10 Time Amazon Bestselling Author
● Featured on BBC, Forbes, SCMP, China Daily, Bloomberg

ACCESS OUR EXCLUSIVE RESOURCES:

As testament to our expertise and the depth of our knowledge, we’ve published a number of high-quality books and reports on topics relevant to our event.

Check out our 640+ page report on the most up-to-date information on China’s digital sector, encompassing significant consumer groups as well as the most prominent social media and e-commerce sites. You’ll also find current, actionable advice on China marketing tactics and industry news from 50+ China experts and the ChoZan marketing team.

Our 230+ page report offers an extensive analysis of the trends, technologies, and strategies that are shaping the social commerce industry in China. The Alarice and ChatLabs team has conducted meticulous research to present a comprehensive overview of the future of retail in 2023, delving into the key factors that will drive the industry forward.

While the hype surrounding the metaverse has waned, its importance from a tech perspective hasn’t. Our book will help all those who have wondered what a metaverse is, what it’s for, how much it’s worth, which companies are creating it in China and the West, which countries are ahead of the game and how businesses are using metaverses and Web3.

Outstanding keynote! Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily put these learnings into our business strategy.

SHISEIDO

Ashley is an awesome expert on China digital and such a passionate speaker and leader. I love how enthusiastic she is whenever she gives a speech, and her knowledge of the China market is amazing! She is such an inspiration, empowering business leaders to see China differently and learn from it.

MULBERRY HOUSE

Ashley’s talk on New Retail in China was actionable, engaging and a great highlight of the conference. Ashley is knowledgeable, professional and an excellent speaker. We were happy to work with her and will collaborate further in the future.

SCMP ABACUS

ANY QUESTIONS? GET IN TOUCH

FAQS

ABOUT THE EVENT

1. WHEN AND WHERE IS THE EVENT HAPPENING?

DIGITAL+ SUMMIT 2023 is scheduled for October 18th, 2023 in Shanghai. The venue location will be shared with
attendees two weeks prior to the event.

2. WHO IS DIGITAL FUTURE SUMMIT 2023 FOR?

The summit is primarily designed for brand marketing & commercial teams, tech giants, social or e-commerce platform team members, and consultancy or agency leaders. It is focused on B2C brands and cases, but also includes B2B-centric sessions.

3. WHAT KEY VALUE CAN ATTENDEES EXPECT FROM THE EVENT?

The summit offers valuable benefits, addressing various challenges such as understanding the evolving demands and behaviors of Chinese consumers, driving e-commerce sales, implementing impactful digital marketing strategies, building a successful CRM system, and staying updated on relevant tech trends. The event provides a comprehensive platform to tackle these pain points and envision the future of retail and social commerce in China.

4. WHAT ARE THE MAIN CHALLENGES THAT THE EVENT ADDRESSES?

The DIGITAL FUTURE SUMMIT 2023 focuses on addressing various pain points, including understanding the evolving behavior of Chinese customers, driving e-commerce sales, comprehending AI, XR, and OMO concepts, and envisioning the future of retail and social commerce. By tackling these challenges, the event aims to provide valuable insights and strategies to navigate the dynamic landscape of the digital market in China.

5. WHAT ARE THE KEY TAKEAWAYS FROM THE EVENT?

Attendees can expect insightful talks from leading thinkers, technology showcases, networking opportunities, and potentially additional perks like books, gifts, and an after-party.

6. WILL THERE BE AN AFTER-PARTY?

Yes, very likely that we will confirm this closer to the event date. Stay tuned!

TICKET & PAYMENT

1. HOW CAN I PURCHASE TICKETS FOR THE EVENT?

Tickets can be purchased via various tiers: Super Early Bird, Early Bird, Standard Price, and Group Tickets. Secure
yours now as tickets are limited. Please click here for ticket purchasing.

2. ARE THERE BULK TICKETS AVAILABLE?

Yes, we offer a discount for bulk ticket purchases. Please click here for ticket purchasing.

3. HOW CAN I MAKE A PAYMENT FOR MY TICKET?

We accept various payment methods. Details will be provided during the ticket purchase process. Please click here for ticket purchasing.

4. DO YOU PROVIDE A FAPIAO (OFFICIAL INVOICE)?

Yes, we can provide a fapiao upon request. Please contact us after purchasing your ticket.

5. WHAT IS YOUR REFUND POLICY?

As the seats for our experts are allocated and secured in advance, our refund policy does not include refunds for purchases made.

PARTNERSHIP

1. DO YOU ACCEPT SPONSORSHIP REQUESTS?

We currently only accept industry sponsorships. For more information, please contact us via the form below.

2. ARE THERE OPPORTUNITIES FOR MEDIA PARTNERSHIPS?

Yes, we welcome media partnerships. Please contact us via the form below for more information.

3. I WANT TO SPEAK AT THE EVENT. HOW CAN I APPLY?

While we primarily work with a curated list of speakers, we're open to new ideas. Please contact us with your proposal.

4. CAN I BRING PROMOTIONAL MATERIALS TO DISTRIBUTE AT THE EVENT?

No, distribution of promotional materials is not allowed at the event.

GET YOUR

TEAM ABOARD

A must do for those who are interested to onboard themselves with the skyrocket pace of China digital and social media development and to learn in-depth perspectives.

LVMH

We appreciate all the actionable insights you’ve shared as well as your deep local expertise, creativity, and tireless collaboration. Well done team and I can’t wait to find another opportunity for us to partner again.

JOHNSON & JOHNSON

It was excellent throughout – intense learning. Good interactions, great vibes, fantastic energy from the workshop. I definitely gained so many insights on China that are very actionable.